breaking my head

I'm currently working on a project for my course. It in on civil branding. The brief was very open we have to create a civil branding campaign and its got to target Brand managers in corporate organization. The angle can be deciphered by you. I genuinely hate open briefs coz it means I need to think a lot more and I'm lazy like that. I have been struggling more like avoiding to have to think. I've posted the like to my civil branding blog on here. If any one sees this and can send me feed back or thoughts do let me know. It will all be helpful. The direction I've taken is clear on the other blog. I hope this takes off soon though I don't have much time. The blog is on http://www.civilbranding.blogspot.com. Thanks people.